Website Builder Blog

Latest news from Webeden

October 24th, 2014

Why you should get Google My Business and how to get started

Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.

The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.

Google My Business Search Results

Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you.

Although this platform has been around for a while now, it’s surprising to see how many businesses have yet to embrace and take advantage of this marketing opportunity. If you need further convincing, here are the top reasons you should get your business onto Google My Business:

  •    It’s free

You won’t have to invest any money; all it takes is a little time. Considering the potential payoff to your business, there really isn’t a reason for you to put off trying this platform.

  •    It appeals to local audiences

It enables you to take advantage of the fact that you’re local. Potential customers looking for products and services similar to yours will find you quickly and easily. And because they can see your proximity to them, they are likely to choose you.

  •    It’s versatile

My Business is appropriate for almost everyone. Don’t worry if you’re running your business from home and don’t want your personal address publicly available, you can set up a ‘service radius’ to indicate the area you serve instead. So no matter if you are a bakery with a shop front, or a business consultant working from home, My Business is still for you.

  •    It’s so simple

Google have ensured that the set up and management of the My Business profile is so simple anyone can do it. Users are clearly guided through the set-up process. It’s easy to follow and quick to complete so you can get back to running your business.

 

To make the set up even simpler, here is a step-by-step guide to help you get started:

Begin the process by visiting the Google My Business website and either sign up with your existing account or create a new Google account if you don’t already have one.

1)   Enter the name of your business in the search bar to see if a listing already exists. If you see your business listed in the results, click on your business and follow the steps to set up a Google+ page. Finish by verifying the listing. However, if you do not see your business, select the last option from the drop down:

Google My Business - Business search

2)   Fill in the address information and double check it’s correct. Make sure you have access to this address; Google will send an activation code to this location to verify the account.

Google My Business - input address

If you do not have a storefront but rather travel to the customer’s location, you can set a ‘service area’ that will be associated with your listing instead of a physical address.

Google My Business - Service area

Alternatively, if you have a storefront but also travel to your customer, tick the box that indicates you deliver goods and services to the customer in the address input window. Then tick the ‘I also serve customers at my business address’ box in the subsequent window (shown above).

3)   When entering the category, search a few different phrases to ensure you choose the one which most accurately describes your business. This is how Google matches peoples’ searches to your listing so you want it to be accurate to ensure it is only shown to people genuinely interested in and looking for the product/service you provide.

4)   Google will require you to verify your listing to ensure you are authorised to manage this page. This prevents anyone from having control over your listing that isn’t supposed to. A card will be sent to the address you have provided which will have a verification code on it to activate your listing. This code will generally arrive within 2 weeks.

5)   The final step is to set up the Google+ Page. Ensure you include good quality pictures and lots of relevant information; make it look as good as you can!

After you’ve completed the activation process, keep an eye on your listing and make sure to update your page frequently. Monitor your page’s activity and respond to reviews; it’s up to you to make the most of Google My Business.

October 22nd, 2014

8 Simple Ways to Improve Your Website

 

Whether you are just getting started with a new website or are looking to improve the website you have had for years, deciding where to begin can often be a daunting task. Here are eight simple tips to get you started in getting the most out of your small business website.

1) Keep your homepage simple

Your homepage will be the deciding factor in whether someone will venture further into your website or leave, so make sure it’s good! Although information is important, your homepage does not exist to overwhelm the visitor. The homepage is there to provide basic information about your business and should address criteria such as name of the company, phone number, range of services/products offered, and area served. Any further information about these topics should be answered in subsequent pages of your website.

2) Make your contact information easy to find

It shouldn’t be difficult for potential customers to get in touch with you. Other than your business offering, your contact information should be the easiest thing to find on your website. When your website visitors have a difficult time locating the information they need quickly and easily, they often leave with no intention of returning. For this reason, your contact information, including phone number, location, and email address, should be available and clearly labelled on a contact page. Your phone number should also be listed in the header of the website so that it is clearly visible regardless of the page the user is currently on.

3) Include quality pictures 

Whether you are selling handmade jewellery, homemade cupcakes, or whatever else, a good photograph will sell your product more effectively than anything else on your website. Even if you have very limited resources and you are therefore just taking pictures with your phone, ensure these pictures are clear and of high quality. They should show off your products and make them look as good as possible. If you are providing a service, such as dog walking or house cleaning, include pictures of the dogs or before-and-after pictures of your latest projects. The only thing that is important is that the images look professional (even if they aren’t) so that your business looks professional.

4) Include relevant information

Whilst this might seem very basic, people often provide far too much or not enough relevant information. Think like your customer to find the right balance and provide information that is relevant to them. This includes pricing options, product/service features, delivery speed and cost, business hours, and anything else a customer might consider before buying from you. Pricing is the most pertinent; people like to know what they’re getting themselves into financially and a clear pricing structure will shorten the time they spend figuring out if your business meets their needs. If your website is starting to look cluttered or messy, review what information you have included and ask yourself if it is relevant and helps you get custom.

5) Add customer testimonials

Customer testimonials can add a lot of credibility to your business. However, as with the website pictures, these are often done in a very amateur fashion. Your testimonials should be detailed and well written, thereby giving potential customers confidence in you and your business. It helps if the testimonials include reviews about different aspects of your business. For example, include one review about the quality of your product or service and another about your professional and timely manner. If you are already using testimonials on your website, think about updating them or adding new ones to reassure repeat visitors.

6) List the benefits of your products of services 

Give potential customers a quick overview summarising the reasons to choose you. These can include time of delivery, quality of service, qualifications or awards you’ve achieved and anything else that is relevant to your business. They should be easy to read, preferably bullet points. People don’t like to read long blocks of text online. They want to find what they are looking for, complete the action and move on to something else. And while it’s tempting to include every single benefit you can think of, too much information can confuse or overwhelm the reader so remember to be concise.

7) Link to your social media profiles 

Include links to your Facebook, Twitter and any other social media you use (and regularly update) for your business. Your social media can give potential customers more information about you and the service you provide. You likely have more pictures and content about your product or service on social media and you want users to be able to find these easily. Furthermore, people like to see how businesses interact with their customers through social media; this is an opportunity to showcase your customer service.

8) Insert a clear call to action

Call to actions should be on every page of your website. Use call to actions like “call now” or “order here” to guide the customer through the process of completing the transaction. But make sure you vary them and that they are relevant to the content of that page. For example, use “Get in touch!” on your contact page but “Order Now!” on your product/service page. The purpose of your website is to sell and this is an easy way to remind visitors to buy.

 

These eight tips give you a starting point to help you improve your small business website. Remember to also ask for feedback from friends or family to continuously improve what you’ve got. The more honest feedback you are able to collect, the better your website will be. Good luck!

August 19th, 2014

Big Problems with Small Business Websites

The early days of a new business website can often be likened to self conscious kids taking their first steps into adolescence. At first, the primary goal is just not to look stupid.  Make sure the basics are there, everything looks ‘normal’, nothing gets singled out, no one gets hurt.

A few months in and familiarity with the environment has led to growing confidence and the realisation that, being part of a slow moving herd isn’t going to make for future filled with a lot of excitement or any success. It’s time to show some personality and make a mark.

Differentiation is tricky though. If done right, you are remembered for being a trendsetter, the one with coat tails worth grabbing and, without question, the one to stay close to and do business with. If done wrong, you just stand out as one to steer well clear of.

So when it comes to creating a business website that is going to engage, excite and give visitors what they’re after, the names of the game are below; Continue reading »

May 29th, 2014

How can you attract and keep users on your website? Follow these five tips.

You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?

Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.

In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading »

May 13th, 2014

What’s in a name? The power of choosing the right domain.

The idea has been formed in your mind for the next great online success story and it’s finally backed a sprinkling of time and motivation. All that’s left to do is choose a name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?

Continue reading »

May 9th, 2014

5 things to consider when designing a great logo

Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading »

May 1st, 2014

Version 6 Software Update

custom form

Good afternoon fellow website builders. Today is the start of a new month and it also brings an awesome software update for all you Version 6 users out there. You can now edit the forms on our software. Continue reading »

March 11th, 2014

Version 6 Software Updates: Comments on Blogs and Form Styling.

we_update

Hello fellow website builders. Just a quick post to say that we have updated Version 6 of our software and are slowing bring back features missing form Version 6 of our software. The Latest update includes;

  1. Comments on Blogs
  2. Styling of Labels for forms
  3. Ability to change the email address to which forms are linked to.
  4. Ability to have multiple forms on a single site that are linked to their own unique email address
  5. Ability to download Form data as a CSV file.

Please take a look at these new features and comment below if you have any questions.

March 10th, 2014

Top Tips for Using Video on your Business Website

You know that moment in a movie when a look or a gesture from one of the characters is enough to finally clarify exactly what’s been happening for the last two hours?

That happens because people are visual beings. 90% of information transmitted to our brains is visual, and these visuals are processed 60,000X faster in the brain than text. We can be brought to tears or laughter from an image on a birthday card and understand complex situations and concepts within a few mere seconds of a visual demonstration. Continue reading »

February 17th, 2014

Version 6 welcomes the return of the Blogging Tool

blog

Hello fellow website builders. Many of you have been waiting for features of the Version 5 to be reintroduced to Version 6. Well we are proud to announce that the blogging tool has now been reintroduced. However for the moment your viewers cannot comment on your posts, this feature will be added at a later date.

As always keep your eyes open for more updates right here on our blog.

Till next time,

Happy Blogging!

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