Every business needs a website, small or otherwise. The lack thereof could mean you’ve been painfully left behind. With people spending most of their time on the web, you could be missing out on prospects that use the internet for almost everything.
Perhaps the only time a website becomes unnecessary is when most of your clients prefer business transactions done the traditional way. But even their population is growing smaller. The long and short of it is you need a business website.
Now, if you think the competition is tough in the real world, the competition in the virtual marketplace is even tougher. So you need a website that will stand out from the crowd and echo the loudest from the noise. Complicated? Yes. But you will succeed with a great homepage.
Think of the homepage as the door to the rest of your website, so you have to make it attractive enough for people to explore and browse the rest of the pages. And just like a real door, a homepage must have all the parts that make it beautiful and functional.
Critical elements of a homepage
Online, you only have 3 seconds to make an impression. No second chances whatsoever. This is why your homepage must have a headline that tells a visitor exactly what your business is about. For example, “Build your own website in minutes”. Does that answer everything you need to know about a website? Definitely.
Now that you’ve established what a business is all about, time to get down to specifics – who, what, where, when and how. Most importantly, it must establish a common pain point your website will be able to resolve.
Primary Calls to Action (CTA)
A call to action directs visitors and prospective clients their next move. Should they navigate to another page, ask for a quote, or send an email? “Lets Get Started” and “Learn More’ are two great examples. Make sure to place them on a prominent spot, without the need to scroll down further.
Are you in the business of selling food? Add visuals that will entice people to follow your CTA. An image or a short video that clearly shows what your offer is most effective. Choose visuals that capture emotion and encourage action.
List of benefits
Anyone would want to know what’s in it for them before they make the next move. The same thing is true with a website. Visitors want to know what you can offer them before they navigate to the next page or answer your call to action. So provide a list of benefits. Show them what they will be missing if they don’t do business with you.
Clear navigation options
Your home page should have a clear navigation that is placed at a visible spot at the top of the page. Provide visitors with a clear path from your homepage to the rest of the website. Make sure to keep it simple, so they don’t end up leaving your website due to confusion. You can make it even more convenient by including a search box.