In today’s business environment, using social media is no longer a choice, it’s a necessity. Social media is a great way of communicating with your customers whilst promoting your brand and products, which is why it’s so widely used by small and large companies everywhere. The use of social media can promote awareness, which is especially important for small businesses, but must be done strategically to be effective; here are 6 tips to help you along the way: Continue reading »
Latest news from Webeden
Providing quality support to your customers can seem like a difficult thing to achieve as a small business, especially when larger firms have entire teams dedicated to this task. However, providing better customer support is easier than you think; anyone can do it. Here are a few tips to help you along the way. Continue reading »
Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.
The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.
Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you. Continue reading »
Whether you are just getting started with a new website or are looking to improve the website you have had for years, deciding where to begin can often be a daunting task. Here are eight simple tips to get you started in getting the most out of your small business website. Continue reading »
The early days of a new business website can often be likened to self conscious kids taking their first steps into adolescence. At first, the primary goal is just not to look stupid. Make sure the basics are there, everything looks ‘normal’, nothing gets singled out, no one gets hurt.
A few months in and familiarity with the environment has led to growing confidence and the realisation that, being part of a slow moving herd isn’t going to make for future filled with a lot of excitement or any success. It’s time to show some personality and make a mark.
Differentiation is tricky though. If done right, you are remembered for being a trendsetter, the one with coat tails worth grabbing and, without question, the one to stay close to and do business with. If done wrong, you just stand out as one to steer well clear of.
So when it comes to creating a business website that is going to engage, excite and give visitors what they’re after, the names of the game are below; Continue reading »
You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?
Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.
In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading »
The idea has been formed in your mind for the next great online success story and it’s finally backed a sprinkling of time and motivation. All that’s left to do is choose a name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?
Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading »
Good afternoon fellow website builders. Today is the start of a new month and it also brings an awesome software update for all you Version 6 users out there. You can now edit the forms on our software. Continue reading »
Hello fellow website builders. Just a quick post to say that we have updated Version 6 of our software and are slowing bring back features missing form Version 6 of our software. The Latest update includes;
- Comments on Blogs
- Styling of Labels for forms
- Ability to change the email address to which forms are linked to.
- Ability to have multiple forms on a single site that are linked to their own unique email address
- Ability to download Form data as a CSV file.
Please take a look at these new features and comment below if you have any questions.