• News

    What every business website must have

    Every business needs a website, small or otherwise. The lack thereof could mean you’ve been painfully left behind. With people spending most of their time on the web, you could be missing out on prospects that use the internet for almost everything.

    Perhaps the only time a website becomes unnecessary is when most of your clients prefer business transactions done the traditional way. But even their population is growing smaller. The long and short of it is you need a business website.

    Now, if you think the competition is tough in the real world, the competition in the virtual marketplace is even tougher. So you need a website that will stand out from the crowd and echo the loudest from the noise. Complicated? Yes. But you will succeed with a great homepage.

    Think of the homepage as the door to the rest of your website, so you have to make it attractive enough for people to explore and browse the rest of the pages. And just like a real door, a homepage must have all the parts that make it beautiful and functional.

    Critical elements of a homepage

    Headline

    Online, you only have 3 seconds to make an impression. No second chances whatsoever. This is why your homepage must have a headline that tells a visitor exactly what your business is about. For example, “Build your own website in minutes”. Does that answer everything you need to know about a website? Definitely.

    Subheading 

    Now that you’ve established what a business is all about, time to get down to specifics – who, what, where, when and how. Most importantly, it must establish a common pain point your website will be able to resolve.

    Primary Calls to Action (CTA)

    A call to action directs visitors and prospective clients their next move. Should they navigate to another page, ask for a quote, or send an email? “Lets Get Started” and “Learn More’ are two great examples. Make sure to place them on a prominent spot, without the need to scroll down further.

    Supporting Image

    Are you in the business of selling food? Add visuals that will entice people to follow your CTA. An image or a short video that clearly shows what your offer is most effective. Choose visuals that capture emotion and encourage action.

    List of benefits

    Anyone would want to know what’s in it for them before they make the next move. The same thing is true with a website. Visitors want to know what you can offer them before they navigate to the next page or answer your call to action. So provide a list of benefits. Show them what they will be missing if they don’t do business with you.

    Clear navigation options

    Your home page should have a clear navigation that is placed at a visible spot at the top of the page. Provide visitors with a clear path from your homepage to the rest of the website. Make sure to keep it simple, so they don’t end up leaving your website due to confusion. You can make it even more convenient by including a search box.

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  • Building a Business

    3 great tips to keep your small business organised

    Your small business’ organisation sets the tone for your company’s success in the long run. In the early days of launching your small business, organisation and communication is achieved a lot more easily because of the small number of employees. It is however crucial to establish a routine for organisation that can grow as your business grows. Here are three key tips to keep your business organised:

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  • Social Media

    6 Tips to improve your small business’s Facebook presence

    Most businesses today have a social media presence and Facebook is at the forefront with more than 40 million active small businesses pages. But how much effort are you devoting to optimising your Facebook page and engaging your followers and friends? If it’s been a while since you’ve updated your page or even posted something, this could mean major lost opportunities for your small business. Here are six quick tips to help you improve your small business’s Facebook presence. Continue reading

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  • How To Building a Business

    How to improve your confidence in business

    Your confidence has a huge impact on your small business’s success. Confidence will help convince customers to buy from you and it will determine hoe effectively you manage your employees and engage with investors and partners.

    Some people seem to have been born confident, but for most it’s a learned skill that can always be built upon and improved. Here are five great tips to help you develop and improve your confidence: Continue reading

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  • Email

    5 great tips to help you spend less time on emails

    Emails can be incredibly time consuming in our everyday life, especially if you are trying to run your own business. Not only that, but they are incredibly distracting, taking away your time and focus from more important tasks. To help manage your time more efficiently, reduce stress, and increase productivity, here are five great tips to help you spend less time checking and sending emails: Continue reading

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  • Email Digital Marketing

    4 essential tips to improve your email marketing campaigns

    Email marketing presents a great opportunity for small businesses to engage potential and previous customers. However, in order to truly be effective for your business, these marketing efforts need to be designed and implemented correctly. Here are our five tips to make your email marketing campaigns more effective for your business: Continue reading

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  • Building a Business

    5 tips to help make your business seem more professional

    First impressions are everything when you are a small business trying to convince clients to hire you. Unfortunately, it is still common to underestimate small businesses and for small businesses, in turn, to miss some basic key points in creating the right image for their business. Presenting a professional image ensures customers see past your size and instead focus on your capabilities and product/service offering; here’s how: Continue reading

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