Website Builder Blog

Latest news from Webeden

October 22nd, 2014

8 Simple Ways to Improve Your Website

 

Whether you are just getting started with a new website or are looking to improve the website you have had for years, deciding where to begin can often be a daunting task. Here are eight simple tips to get you started in getting the most out of your small business website.

1) Keep your homepage simple

Your homepage will be the deciding factor in whether someone will venture further into your website or leave, so make sure it’s good! Although information is important, your homepage does not exist to overwhelm the visitor. The homepage is there to provide basic information about your business and should address criteria such as name of the company, phone number, range of services/products offered, and area served. Any further information about these topics should be answered in subsequent pages of your website.

2) Make your contact information easy to find

It shouldn’t be difficult for potential customers to get in touch with you. Other than your business offering, your contact information should be the easiest thing to find on your website. When your website visitors have a difficult time locating the information they need quickly and easily, they often leave with no intention of returning. For this reason, your contact information, including phone number, location, and email address, should be available and clearly labelled on a contact page. Your phone number should also be listed in the header of the website so that it is clearly visible regardless of the page the user is currently on.

3) Include quality pictures 

Whether you are selling handmade jewellery, homemade cupcakes, or whatever else, a good photograph will sell your product more effectively than anything else on your website. Even if you have very limited resources and you are therefore just taking pictures with your phone, ensure these pictures are clear and of high quality. They should show off your products and make them look as good as possible. If you are providing a service, such as dog walking or house cleaning, include pictures of the dogs or before-and-after pictures of your latest projects. The only thing that is important is that the images look professional (even if they aren’t) so that your business looks professional.

4) Include relevant information

Whilst this might seem very basic, people often provide far too much or not enough relevant information. Think like your customer to find the right balance and provide information that is relevant to them. This includes pricing options, product/service features, delivery speed and cost, business hours, and anything else a customer might consider before buying from you. Pricing is the most pertinent; people like to know what they’re getting themselves into financially and a clear pricing structure will shorten the time they spend figuring out if your business meets their needs. If your website is starting to look cluttered or messy, review what information you have included and ask yourself if it is relevant and helps you get custom.

5) Add customer testimonials

Customer testimonials can add a lot of credibility to your business. However, as with the website pictures, these are often done in a very amateur fashion. Your testimonials should be detailed and well written, thereby giving potential customers confidence in you and your business. It helps if the testimonials include reviews about different aspects of your business. For example, include one review about the quality of your product or service and another about your professional and timely manner. If you are already using testimonials on your website, think about updating them or adding new ones to reassure repeat visitors.

6) List the benefits of your products of services 

Give potential customers a quick overview summarising the reasons to choose you. These can include time of delivery, quality of service, qualifications or awards you’ve achieved and anything else that is relevant to your business. They should be easy to read, preferably bullet points. People don’t like to read long blocks of text online. They want to find what they are looking for, complete the action and move on to something else. And while it’s tempting to include every single benefit you can think of, too much information can confuse or overwhelm the reader so remember to be concise.

7) Link to your social media profiles 

Include links to your Facebook, Twitter and any other social media you use (and regularly update) for your business. Your social media can give potential customers more information about you and the service you provide. You likely have more pictures and content about your product or service on social media and you want users to be able to find these easily. Furthermore, people like to see how businesses interact with their customers through social media; this is an opportunity to showcase your customer service.

8) Insert a clear call to action

Call to actions should be on every page of your website. Use call to actions like “call now” or “order here” to guide the customer through the process of completing the transaction. But make sure you vary them and that they are relevant to the content of that page. For example, use “Get in touch!” on your contact page but “Order Now!” on your product/service page. The purpose of your website is to sell and this is an easy way to remind visitors to buy.

 

These eight tips give you a starting point to help you improve your small business website. Remember to also ask for feedback from friends or family to continuously improve what you’ve got. The more honest feedback you are able to collect, the better your website will be. Good luck!

August 19th, 2014

Big Problems with Small Business Websites

The early days of a new business website can often be likened to self conscious kids taking their first steps into adolescence. At first, the primary goal is just not to look stupid.  Make sure the basics are there, everything looks ‘normal’, nothing gets singled out, no one gets hurt.

A few months in and familiarity with the environment has led to growing confidence and the realisation that, being part of a slow moving herd isn’t going to make for future filled with a lot of excitement or any success. It’s time to show some personality and make a mark.

Differentiation is tricky though. If done right, you are remembered for being a trendsetter, the one with coat tails worth grabbing and, without question, the one to stay close to and do business with. If done wrong, you just stand out as one to steer well clear of.

So when it comes to creating a business website that is going to engage, excite and give visitors what they’re after, the names of the game are below; Continue reading »

May 29th, 2014

How can you attract and keep users on your website? Follow these five tips.

You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?

Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.

In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading »

May 13th, 2014

What’s in a name? The power of choosing the right domain.

The idea has been formed in your mind for the next great online success story and it’s finally backed a sprinkling of time and motivation. All that’s left to do is choose a name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?

Continue reading »

May 9th, 2014

5 things to consider when designing a great logo

Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading »

May 1st, 2014

Version 6 Software Update

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Good afternoon fellow website builders. Today is the start of a new month and it also brings an awesome software update for all you Version 6 users out there. You can now edit the forms on our software. Continue reading »

March 11th, 2014

Version 6 Software Updates: Comments on Blogs and Form Styling.

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Hello fellow website builders. Just a quick post to say that we have updated Version 6 of our software and are slowing bring back features missing form Version 6 of our software. The Latest update includes;

  1. Comments on Blogs
  2. Styling of Labels for forms
  3. Ability to change the email address to which forms are linked to.
  4. Ability to have multiple forms on a single site that are linked to their own unique email address
  5. Ability to download Form data as a CSV file.

Please take a look at these new features and comment below if you have any questions.

March 10th, 2014

Top Tips for Using Video on your Business Website

You know that moment in a movie when a look or a gesture from one of the characters is enough to finally clarify exactly what’s been happening for the last two hours?

That happens because people are visual beings. 90% of information transmitted to our brains is visual, and these visuals are processed 60,000X faster in the brain than text. We can be brought to tears or laughter from an image on a birthday card and understand complex situations and concepts within a few mere seconds of a visual demonstration. Continue reading »

February 17th, 2014

Version 6 welcomes the return of the Blogging Tool

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Hello fellow website builders. Many of you have been waiting for features of the Version 5 to be reintroduced to Version 6. Well we are proud to announce that the blogging tool has now been reintroduced. However for the moment your viewers cannot comment on your posts, this feature will be added at a later date.

As always keep your eyes open for more updates right here on our blog.

Till next time,

Happy Blogging!

January 21st, 2014

Software Update: Contact Form (Beta)

Hi Guys,

Just a quick post to say that we have now added Contact forms to our software. It is in it’s beta stage at the moment and you can’t edit the prefixed fields. However you can adjust the size and where the contact form will send the data to, ie. what email address.

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