We all know small businesses are important. According to the Department of Business Innovation and Skills, in 2013, the growth is the UK business population has been driven by an increase in the number of small businesses. Along with visiting your local butcher and family-owned curtain shop, there are lots of things you can do to help support other small businesses. Most of these tips will only take a few minutes but will make a difference to others. And going the extra mile now can foster relationships and help your business out in the long run.
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Great website design is crucial in keeping visitors on your site longer and making your business seem professional and trustworthy. If hiring a professional web designer isn’t an option for you, it’s still possible to design a great website yourself. Here are 6 quick tips to help you make your website great:
Last week, Twitter released a new mobile application (app) called the Twitter Small Business Planner that is designed to help small businesses plan their Twitter marketing activities more easily. The app helps users create and structure marketing efforts for their Twitter campaigns. It was released just in time for the upcoming holiday season and is aimed to get small businesses selling for Christmas.
AdWords ad copy will impact how successful the AdWords campaign is. In the long term, good copy, coupled with other AdWords best practices, can lower cost-per-click metrics and help your ad rank above those of competitors. Most importantly, ad copy helps attract clicks on your ad and traffic to your website.
However, writing an effective ad can be challenging because of the strict character limits imposed by Google. Here are eight easy ways to help you along the way:
Although pay-per-click (PPC) advertising has been around for years, there’s never been a better time to invest in this form of online marketing. If you are unaware of what paid search or pay-per-click (PPC) advertising is, it involves paying search engines like Google to show your website before and alongside the ‘organic’ search results (outlined in red below) and is a worthwhile endeavor for any business, small or large.
In today’s business environment, using social media is no longer a choice, it’s a necessity. Social media is a great way of communicating with your customers whilst promoting your brand and products, which is why it’s so widely used by small and large companies everywhere. The use of social media can promote awareness, which is especially important for small businesses, but must be done strategically to be effective; here are 6 tips to help you along the way: Continue reading »
Providing quality support to your customers can seem like a difficult thing to achieve as a small business, especially when larger firms have entire teams dedicated to this task. However, providing better customer support is easier than you think; anyone can do it. Here are a few tips to help you along the way. Continue reading »
Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.
The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.
Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you. Continue reading »
Whether you are just getting started with a new website or are looking to improve the website you have had for years, deciding where to begin can often be a daunting task. Here are eight simple tips to get you started in getting the most out of your small business website. Continue reading »
The early days of a new business website can often be likened to self conscious kids taking their first steps into adolescence. At first, the primary goal is just not to look stupid. Make sure the basics are there, everything looks ‘normal’, nothing gets singled out, no one gets hurt.
A few months in and familiarity with the environment has led to growing confidence and the realisation that, being part of a slow moving herd isn’t going to make for future filled with a lot of excitement or any success. It’s time to show some personality and make a mark.
Differentiation is tricky though. If done right, you are remembered for being a trendsetter, the one with coat tails worth grabbing and, without question, the one to stay close to and do business with. If done wrong, you just stand out as one to steer well clear of.
So when it comes to creating a business website that is going to engage, excite and give visitors what they’re after, the names of the game are below; Continue reading »