Website Builder Blog

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November 25th, 2014

How to Cope with Business Slumps

For many businesses December is the busiest month of the year. However others, including service providers and B2B businesses can struggle during the holiday season when consumers spend their money selectivity, on presents and not much else.

Similarly, it is also common to discontinue services in December because year-end makes decisions about termination easier if customers are unsure or dissatisfied. The loss of customers leave some businesses struggling at the end of the year; however, there are several things small businesses can do to keep revenues up and customers buying this December: Continue reading »

November 22nd, 2014

10 Tips for Your E-Commerce Website and Selling Online

If you are selling products through your website, it can often be a lot more difficult than selling services whereby you have additional interaction to negotiate and convince an interested party to buy. It also means that your website and supporting activities need to be optimised fully for selling your products; you won’t get away with as much as someone who is selling a service. Read our ten tips to help you sell online:

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November 18th, 2014

How to Easily Support Other Small Businesses

We all know small businesses are important. According to the Department of Business Innovation and Skills, in 2013, the growth is the UK business population has been driven by an increase in the number of small businesses. Along with visiting your local butcher and family-owned curtain shop, there are lots of things you can do to help support other small businesses. Most of these tips will only take a few minutes but will make a difference to others. And going the extra mile now can foster relationships and help your business out in the long run.

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November 14th, 2014

6 Webdesign Tips for Your Business

 

Great website design is crucial in keeping visitors on your site longer and making your business seem professional and trustworthy. If hiring a professional web designer isn’t an option for you, it’s still possible to design a great website yourself. Here are 6 quick tips to help you make your website great:

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November 11th, 2014

Twitter Released a New Free App for Small Business Advertising

Last week, Twitter released a new mobile application (app) called the Twitter Small Business Planner that is designed to help small businesses plan their Twitter marketing activities more easily. The app helps users create and structure marketing efforts for their Twitter campaigns. It was released just in time for the upcoming holiday season and is aimed to get small businesses selling for Christmas.

Twitter Small Business Planner

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November 7th, 2014

8 Simple Tips to Improve AdWords Text Ads

AdWords ad copy will impact how successful the AdWords campaign is. In the long term, good copy, coupled with other AdWords best practices, can lower cost-per-click metrics and help your ad rank above those of competitors. Most importantly, ad copy helps attract clicks on your ad and traffic to your website.

AdWords ad headline

However, writing an effective ad can be challenging because of the strict character limits imposed by Google. Here are eight easy ways to help you along the way:

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November 4th, 2014

Why Small Businesses Should Invest in Pay-Per-Click Advertising

Although pay-per-click (PPC) advertising has been around for years, there’s never been a better time to invest in this form of online marketing. If you are unaware of what paid search or pay-per-click (PPC) advertising is, it involves paying search engines like Google to show your website before and alongside the ‘organic’ search results (outlined in red below) and is a worthwhile endeavor for any business, small or large.

Ads in Google Search Results

 

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October 31st, 2014

6 Important Social Media Tips for Small Businesses

In today’s business environment, using social media is no longer a choice, it’s a necessity. Social media is a great way of communicating with your customers whilst promoting your brand and products, which is why it’s so widely used by small and large companies everywhere. The use of social media can promote awareness, which is especially important for small businesses, but must be done strategically to be effective; here are 6 tips to help you along the way: Continue reading »

October 28th, 2014

How to provide easy customer support as a small business

Providing quality support to your customers can seem like a difficult thing to achieve as a small business, especially when larger firms have entire teams dedicated to this task. However, providing better customer support is easier than you think; anyone can do it. Here are a few tips to help you along the way. Continue reading »

October 24th, 2014

Why you should get Google My Business and how to get started

Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.

The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.

Google My Business Search Results

Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you. Continue reading »

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