There’s always lots in the news about the high street shopping frenzy in the lead up to Christmas. We’ve all seen reports from Oxford Street in London showing the throngs of buyers.
When it comes to the Internet, there may not be a crowded shopping street but there’s still a frenzy, don’t you worry. The biggest pre-christmas shopping day is called Cyber Monday, and this year it falls on December 1st.
As a website owner, and someone who might want to sell products through your webeden.co.uk website, its important that you are fully prepared for this opportunity.
To start with, if you’re advertising your website on Google or elsewhere make sure you account has plenty of budget – you don’t want your campaigns going offline because the daily cap is set too low.
Second, make sure you have your biggest and best sellers displayed prominently on your site. You know which products sell best, you need to make it as easy as possible for visitors to find and then buy those products on your website.
Last, make sure you give your customers some peace of mind about shipping times. Online shoppers want to be sure that their gifts will arrive before Xmas day, so you need be upfront about delivery dates and order deadlines.
The most exciting thing about this whole event is that you, having used the WebEden Website Builder, are in a great position to take advantage of the online shopping rush.
What other things are you doing to prepare? Leave us a comment with your best tips and we’ll make sure to pass them on.