Microsoft online ad revenues, the part of the business in which their search engines sit, were down 14% for the quarter. Even further behind, Yahoo figures were down a whopping 16%.
And Google once again confounded the critics and the recession by revealing revenues up another 3%.
This is as much about what Google does right, as what the other two do wrong. When it comes to Microsoft, as we mentioned previously, Bing has gone down very well with both consumers and experts, although some have questioned whether bing will end up being a has-bing…
Microsoft is making other moves to boost its online advertising revenue, with a recent announcement of an online version of their desktop based Office Suite. Although that might be as much about pressure from the likes of Linux based Open Office and of course Google Docs.
Google has recently made further inroads into areas previously dominated by the other two. This month they announced the launch of ad exchange where banner inventory can be openly traded. Yahoo are already in this space, and Microsoft say they too will enter next year. The company that gets it right is ensured another huge revenue stream.
Who is going to win the race? Well from a users perspective I think few can doubt the ease and depth of searching on Google compared to the other two. And the rate of innovation at Google means that anyone else is going to have a hard time catching up. Of course as any advertiser will tell you, Google’s tools far outstrip the others for ease of use and for results too.
Google’s dominance looks pretty set. But I wonder for how long will we put up with a single big company occupying our online experience? Leave us a comment below.