When you search for information on a subject on Google, do you find it easy to make sense of the results you find?
Google is often accused of listing websites in its search results pages that are ‘spammy’, that don’t really contain meaningful information about what you’ve searched for, and are there just to make a few dollars in advertising.
Whilst Google itself is addressing this ‘spam’ issue, it’s certainly an opportunity for other ‘cleaner’ search engines to get in there and explain stuff in a better way.
Enter stage left ‘Qwiki’, a new search engine which recently won ‘Best Startup’ at Techcrunch. Built by the team originally behind Alta Vista, Qwiki is “where information becomes an experience you can watch”.
When you do a search on Qwiki, the search engine turns the information it finds in the search results into an interactive presentation. You get a mix of photos, videos and extra links, along with a computer generated voice over summary.
The Qwiki “curated information experience” is hugely different from Google’s results pages, so much so that one of the judges at Techcrunch referred to it as “your personal HAL”, a reference to the talking computer in 2001: A Space Odyssey.
Wow. Big claim!
Take a look and let us know what you find.