Have you seen the changes in the Google’s results pages? From today, as reported on the BBC, Google have added a couple of little buttons by the each result within the organic (left hand side) results. These buttons allow you to customize the results you get by either promoting a particular website to the top of the results, or by excluding it altogether. There’s also the option to add specific websites to the search results.

The next time you perform the same search, the personalized version will show up instead of the ‘generic’ one. These results are tailored just for you – they will only affect what you see, and not what anyone else sees. Google are calling this their ‘searchWiki’.

Cedric Dupont, Google’s product manager told the BBC that this change is ‘Revolutionary’.

Its all part of the movement on the web for users to be more participatory in their web experience. This movement includes stuff like social media (Facebook, Myspace, and webeden.co.uk too), which is all part of what has been called User Generated Content. Another label that’s been bandied around is ‘Web 2.0’.

The problem of course is that most people will ignore it entirely, and just a few very active people will use it all the time. I suppose that’s not really a problem, but we should wary of a web experience being shaped by just a few very active people.

The searchWiki also lets users write comments about a particular site, which will show up in a dialogue ballon next to that website in the results page, the next time they return for a further search. Other people using the searchWiki can also look at the comments in order to find out more about the website before they visit it.

What do you think? Can you be bothered to change the search engine results pages and push websites up and down? Or have you got too much other stuff to do?! Ether way, let us know by leaving a comment.