Providing quality support to your customers can seem like a difficult thing to achieve as a small business, especially when larger firms have entire teams dedicated to this task. However, providing better customer support is easier than you think; anyone can do it. Here are a few tips to help you along the way. Continue reading »
Category: How To
Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.
The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.
Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you. Continue reading »
Whether you are just getting started with a new website or are looking to improve the website you have had for years, deciding where to begin can often be a daunting task. Here are eight simple tips to get you started in getting the most out of your small business website. Continue reading »
You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?
Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.
In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading »
Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading »
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Last month we let you know how to explain the Internet to your, well, less interested friends. And here’s another way you can help with their computers.
Do you – as someone who takes an interest in computers, the web, building websites and all that stuff – get asked tech questions by your friends and family all the time? Do they always want to know why ‘it won’t print’ or ‘where is that file’ and ‘how do find that website’?
Well here comes Google to the rescue with a website designed to help people (well, kids) teach others (erm, parents) about computer basics.
It’s called TeachParentsTech.org, and it lets you choose from over 50 how-to videos to send to people who don’t know how to do stuff. It’s all the way from basic copy and pasting onto other things like how to share a big file. You can customise an email and thend send the video off to the person who needs help.
Here’s a video with a bit more detail:
So no longer will you spend half your evening and weekend helping others with their computer problems!
It’s now twenty years since a chap called Tim Berners-Lee first published his concept of the World Wide Web.
And where are we now? 47 bn web pages, 350 million different websites 500m domain names; a place where one company alone (Google) adds more than 20,000 servers a month to their data centers. We’ve got websites, blogs, photo sites, video, apps, email, Facebook, browsers, clouds, collaboration, open source, cookies… the list goes on. How can you explain all of that to someone who – up to now – has turned their back to the web?
Google have tried to do just that as easy chapter sized chunks in their new guidebook ’20 things I learned’ about browsers and the web, in collaboration with illustrator Christoph Niemann. It’s not just for beginners, but for anyone who wants to ‘better understand the technologies we use every day’.
Google wanted to give the guide the same feel as reading an actual book – holding the cover, flipping a page – and have used some very smart HTML5 programming to come up with it.
Once downloaded the book can be read offline too.
So next time one of your friends says to you “so, I hear you make those web wotsits” you know where to refer them to!
Take a look and let us know what you think.
Do you have trouble finding images for your website? Are you able to find a good matching image for your carefully crafted text?
If you’re anything like me, it’s a real challenge and part of the challenge is in the choice.
You can choose an image that you have taken, but the chances are that it lacks the right lighting and setting of a professional shot. You could also resort to searching on Google images, but of course run the risk of infringing someone else’s copyright. And then there’s buying images – I like fotolia.com – but you may not want to shell out each time.
Wordle is a fun way to create a relevant image without actually resorting to an image. This online service creates a word-based masterpiece from a paragraph of text on your (or any) web page.
You can choose from a basic cloud image popular on WordPress blogs, or something a little more artistic. Just go to Wordle.net/create and paste your text into the box.
Here’s a something made from the text of this post
Take a look and share with us what your image looks like!
Do you ever get sent email attachments that you can’t open? This is usually because the original file was made with a program you don’t have on your PC.
Sometimes you can ask the sender to resent in a different format, or as a last resort you can download the program in which the file was made. But what if neither of those are an option?
Thanks to some format wizardry, new website fileminx.com can solve your problems. It’s a web based too that open documents in all sorts of formats and let you have a look at the content.
For normal office files it handles DOC, DOCX, Word 6, Word ’97, PDF and WPS.
When it comes to music you can unscramble iPhone, iPod, MP2, MP3, WMA and WAV.
And as for video it can reveal what DIVX, iPod, MOV, Flash, MP4, WMV, XVID and MPEG files inside.
Take a look at Fileminx and let us know what you think.