Category: How To


How to Offset the Carbon Emissions of your Website

September 1st, 2009 — 1:51pm

Some of you might have noticed a logo on the left hand side of the blog that looks like this:

This means that we have offset the carbon emissions produced by the website WebEden.co.uk.

Its a little known fact, but PCs and web servers consume a vast amount of energy. Whilst your own PC uses plenty of electricity, all websites sit on servers in datacentres. Each server is basically a computer that is on all the time. And a data center is a vast room full of servers, which requires huge levels of air conditioning, due to the heat created by the servers.

All these factors combine to make sure that each website consumes a not inconsiderable amount of electricity. And of course where there is electricity consumption, there are carbon and CO2 emissions.

Most recent estimates are than a single server produces over 2 tonnes of CO2 every year. When you consider that the average UK household produces 5.5 tonnes, you can see the size of the problem. In all, the Internet is thought to consume 5% of the entire world’s electricity.

So we decided to offset the carbon emissions of WebEden.co.uk through the COCO2.org service. For a small annual fee, you can offset the emissions from your website. This means you get a nice COCO2.org logo to put on your website, which shows your visitors how green you are. In addition, you get a listing in the COCO2.org directory of carbon neutral websites.

The great thing about the directory is that you get a link to your website from a highly authoritative website, in a category that’s relevant to you. And as anyone who has read the link building chapter of our Search Engine Optimisation Guide will know, that can really boost your website up the Search Engine Results Page.

So how do you sign up to COCO2?

1.    Follow this link to start to offset your carbon emissions.
2.    Click on the ‘make my website carbon neutral’ link on the right hand side.
3.    Fill out the form about you and your website. At the bottom of the page you get the option to choose, shared, VPS or dedicated server. It looks like this:

Choose Shared.

4.    Pay using your credit or bank card.
5.    When filling out your entry in the directory of carbon neutral websites, be sure to concisely describe your business or website. Not only will this help boost you up the SERPs, but its also useful for people browsing the directory looking for carbon neutral websites.
6.    At the end of all this, you get a access to the logo to put on your website. You’ll need to use the HTML widget to display this logo accurately.

And that’s it! Good luck offsetting your website’s carbon emissions. And let us know if you have any problems.

Website Builder Tutorials: How to set up your Email

August 7th, 2009 — 12:14pm

Ever since we started selling domain names, the most common support queries we have concern setting up email services on a domain name. WebEden gives away 5 free email addresses with every domain, which means you can send and receive email with your own personalised website address. You can access the email service either through webmail or using a desktop client such as Outlook.

For those who prefer written instruction, please see our earlier posts.

This is how you set up your first email address.

This is how to set up your webmail.

And this is how to set up your email using a desktop client such as Outlook.

For those who prefer a video tutorial, check this:

Let us know if you have any problems

Time to raise your (Google) Profile

July 15th, 2009 — 2:43pm

We’ve talked a lot about Search engine optimisation here on this blog. Boosting your website’s rank in the Search Engine Results Page is an important way to increase relevant traffic to your website.

But what about your own personal profile? It’s not widely appreciated, but ‘people search’ – searching for people online – makes up a large amount of search queries on all the major search engines.

This is another opportunity for Search Engine Optimisation. If you’re well known, or even moderately known – in your industry, your local area, or your business, then people may well be searching for you rather than your business.

But if they search for you, will they actually find you? The thing is, unless you’re called Zaphod Beeblebrox, the chances are that you share your name with a few other people.

Worse case scenario? Lets say your name is John Smith. Here’s what happens when I search for John Smith.

Am I looking for the Book Shop, the Beer, the Folk singer, the Admiral or the Politician?

So how do you make sure that people who are looking for you are able to find you?

Enter stage left: ‘Google profiles’. Google profile is a single web page created and edited by yourself that includes information about who you are and what you do.

To set up a Google profile page for yourself, you will need a Google account, which you can sign up for here. Once you’ve got one of those, click ‘create a profile on the upper left hand side. You can now start creating and editing your personal information.

You can include personal information such as a short biography; your interests; links to your social profiles on place such as Twitter and Facebook; facts about yourself; and even a few photos. Your profile also offers a way for people to contact you without giving out your email address.

If you want to use your Google profile to help people find your website, then it’s important to include links to your website. It is of course an opportunity to promote your website too.

Once you’re happy with your listing, hit save. It should look somthing like this:

It will take a couple of weeks for Google to index your Google profile page, but once it does so you should see it appearing in the Search Engine Results Page (SERPs) when you search using your name.

Since it is Google itself who are providing this service, you can expect a ‘Google’ profile page to appear high up the SERPs. So unless you share your name with a celebrity of other high profile industry veteran, you can make sure that people searching for you will always be able to find you.

Set up a Google profile, use it to promote you Sitebuilder website, and leave your comments below!

Website Builder Tutorials: How to extend your page length

June 26th, 2009 — 2:53pm

Having done a few tutorials of a really complex nature, its back to basics this week. This tutorial shows you how to extend your page length. It might seem quite simple using our website creator, but you’d be surprised how frequently we’re asked how to do it. Have a watch:

Let us know if you have any problems.

Website Builder Tutorials: How to send updates to Facebook & Twitter

June 19th, 2009 — 11:40am

Lots of you have grabbed to new social networking features of the WebEden Website making system with both hands. Last week we showed you how to send out membership invitations to your website. This time around we show you send updates from your WebEden website to your Facebook and Twitter accounts. This really is exciting stuff!

How did you get on? Leave us a comment below

Website Builder Tutorials: How to send membership invitations

June 5th, 2009 — 9:54am

Judging from your feedback, our new update that turns your WebEden website into social media hub has been a big hit. We’ve tried to explain why its good to create members to your website, and lots of you are taking full advantage. Our previous tutorial showed you how to add members to your website. This time around we’re looking at how to send membership invitations to people.

Follow the tutorial and let us know how you got on.

How did you get on? Leave us a comment below.

Why should I create members to my website?

June 2nd, 2009 — 1:51pm

We’ve been speaking quite a lot recently about how you can introduce things on your site that make it more interactive. These include things like adding a poll to your website, or adding a forum.

All these features are part of a website movement that the media have dubbed ‘Web 2.0′. In the original (Web 1.0!) vision of the Internet, websites were places where a 1-way process took place. A company would give out information about themselves, or a newspaper website would tell the news.

In web 2.0, the interaction between visitor and website is two-way. Not only does the website distribute information, but the website visitor also contributes to that information. The communication is two way between website and visitor. And the communication can also be between one website visitor and another.

One of the principles behind Web 2.0 is that if a website visitor contributes to and interacts with a website, then they are more likely to come back to that site later. It improves the ‘stickyness’ of the site. In addition, if a website visitor contributes to a website they are more likely to feel ‘part of it’, and will recommend it to others.

One of the great new features we introduced with our most recent update is the ability to create members to your website, and allow those members to add to and sometimes edit your site. This is another fantastic Web 2.0 feature.

Members have their own login that they have created by signing up and getting an account with your site. These members have a close relationship with your website, and are highly likely to both return to the site, and also recommend it to others. One of your main objectives should be to look after your members, so that they in turn will sing your website’s praises to other people.

In order to get members to your site, you need to give website visitors a good reason to sign up. This could be exclusive access to members-only pages on your site, pages that have unique and valuable information on them. You might want to grant them editing privileges for some pages, so that they can shape the content there. Additionally, it might be that they can join in on certain discussions. Another idea is that they can get a regular newsletter that gives them access to valuable new insight. Most importantly, you need to give them unique information, advice or ideas that they cannot get elsewhere.

Whatever you do, however, don’t force people to sign up: the last thing you want to do it alienate them.

Here are the four main rules to follow in order to grow your site membership:

1. Give your members access to unique content and information that they cannot get elsewhere

2. Give your members MORE than general website visitors e.g. members-only content, discounts or communities

3. Communicate with your members using newsletters, Facebook & Twitter…

4. Listen to what they say, and given them a forum for their feedback. This helps them feel valuable and valued..

Have any of you managed to create lots of members so far? What pitfalls or successes have you encountered? Leave us a comment below.

Website Builder Tutorials: How to add Members to your website

May 27th, 2009 — 2:08pm

Last week we announced the launch of a range of new features of the WebEden website making system. These features put your WebEden website at the heart of your social networking sites. The feedback so far has been very positive. However every new thing always takes a bit of getting used to, so we’ve put together video tutorial that shows you how to add members to your site.

Have a go and let us know how you got on!

Is this the Idea that makes Twitter worthwhile for Business?

May 26th, 2009 — 3:23pm

We’ve written quite a lot on this blog about Twitter: what is it, how do I use it, and what, frankly, is the point? Well a business practice is emerging that might finally be able to answer that last one – what’s the point – and make Twitter a good place to do business.

The potential to use Twitter for business all lies in its ‘real time search engine’. Whilst you can search on Google for all information added to the web on a particular topic, ‘Twitter search’ allows you to search for what people are saying right now.

And that becomes quite interesting if people are either talking about your product or service, or asking a question that you can answer by pointing them towards your website.

For example, if you run a B&B in the West Country (yes, I’m back to that example!), then you could try looking out for any searches to do with ‘B&B west country’ or similar. When someone asks for a recommendation, then get in there and point them towards your site. Something like ‘have you had a look at Dave’s B&B in Somerset?’. This might get some direct sales, but is also an opportunity to promote your website to their followers.

You can have a look at Twitter search here.

But who has really got the time to be searching on Twitter, spending time waiting for potential customers to ask a relevant question? The good news is that there are a couple of services that will do this for you. These services send you an email alert for specific twitter searches. One of the better known of these is called tweetbeep.com, but we’ve also come across twollow.com too.

Here’s the personal bit. Since receiving this recommendation we’ve been trying it out. Whenever anyone mentions that they want some help building a website, then we ask them if they have had a go at webeden.co.uk. The upside is that we’ve generated a few sales through this. The downside is that you really feel like you’re intruding in other people’s conversation, and trying to sell them something. It’s something equivalent to listening to a conversation in the pub, and then interrupting to sell them a packet of peanuts.

If people are genuinely looking for help, then that’s fine. But how many of those ‘need help’ Tweets are a just rhetorical?

Is this the idea that makes Twitter work for business? Are you using Twitter to promote your website? Want to follow WebEden on Twitter? Leave us a comment below.

Website Builder Tutorials: How to use the Page Master

May 22nd, 2009 — 12:56pm

Do you ever want to make the same change on every page of your website? If you’ve got lots of pages then that can take a while.

That’s where the Page Master comes in. Changes in the page master affect every page of your site. Get to grips with this feature and your website building and editing experience is going to be a lot quicker and easier!

Have a go, and let us have your feedback!

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