This offering is an extension of its Prime service and is being tested in an area of Manhattan before being rolled out in other US cities next year. Free two-hour deliveries are guaranteed for more than 25,000 items between 6 am and midnight every day; although users can also pay an additional $7.99 to get items delivered in only 60 minutes. It is predicted to be extremely popular, especially this close to Christmas.
The Small Business Saturday campaign promotes the support of local small businesses in the UK, particularly on the first Saturday of December. This year it happened last Saturday and was hugely successful in promoting spending with independently owned SMEs over larger corporations.