Just when the pundits were indicating that UK Internet access had pretty much hit saturation, new research says that it has grown by 5% in the last year.
The UKOM data indicates that there are nearly 2 million more people online in the UK this year. And whilst youngsters were the early adopters, much of this growth comes from the over 50s.
This graph from Nielsen shows it all:
The total number of people online in the UK stands at 38.8m, up from 36.9m 12 months ago. The over-50s account for 31% of that group.
38% of these new users were men over 50, and another 15% were women in the same age bracket. 14% were women between 12 and 34, whilst 12% were girls between 12 and 20.
What are the over 50s looking at online? It turns out that health, online video and community websites are the big attraction.
Alex Burmaster from UKOM said “This age group have a wide appetite when it comes to the types of sites they are using to supplement the interests and needs they have in the daily lives.
“Consequently, a number of brands across a range of industries, particularly travel, are showing the rest what a valuable medium online is when it comes to reaching a desired audience who haven’t grown up with the Internet.”
And what about those building websites? We don’t survey WebEden’s user ages but anecdotal evidence from the forum and Twitter show that many of our best website builders are 50+.
Do you fall into the 50+ bracket? Have you been online for years, or just arrived? Does your online interests different from your peer group? Leave us a comment below.