For the month of December 2009, worldwide search volumes increased by a massive 46% over the same month in 2008. That means there that just in December there were 131bn searches, more than 4bn for every day of the month.
The country with the most searches was the US, with 17% of the global share. The UK hit a total of 6.2bn searches, more than punching its weight per head of population. That’s 100 searches for everyone in the country, and is a 35% increase year on year.
And which search engines are being used? Of course its Google who dominates, with 67% of the global search volume. Google grew by 58% over the 12 month period. But it was a great year for Microsoft, who saw a huge 70% growth year on year, from 2.4bn to 4.1bn searches. Yahoo was up a much more modest 13%, hitting 9.4bn.
And as have mentioned previously, it is Facebook that has also hit the search headlines, delivering 1.5bn searches, up 54% year on year.
“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide. Search is clearly becoming a more ubiquitous behaviour among internet users, which drives navigation not only directly from search engines but also within sites and across networks”, said Jack Flanagan, executive VP at ComScore.
Do you always search on Google? How can you be sure that you prefer it? Why not take a blind search test? And then leave us a comment below.