Comments on: Are you making the most of your Website?

By: alison cross

alison cross — Fri, 07 Aug 2009 15:29:02 +0000

One solution is to have web-only stock that is not available in the high street?

Then you are using your brand to grow your business – something that many high st retailers have perhaps forgotten how to do – they’re so established.

They could be twittering away – notifying customers of offers, dealing with customer services *sigh* am I starting to sound like a mad woman – possessed by the Twitter demon?!

By: admin

admin — Fri, 07 Aug 2009 11:58:48 +0000

Yep, they’re in a dilemma. Web sales are bound to harm their bricks and mortar; but if they don’t make it easy for customers to sho online then those customers will end up going elsewhere.

The only way for them to approach it is to view the web as an opportunity to grow their customers, rather than defend their patch of the high street.

I think some of it might come down to big company mentality: decisions take ages to make, lots of departments sign off on every last thing. In the end what you end up with is inertia.

Ken

By: alison cross

alison cross — Thu, 06 Aug 2009 14:32:14 +0000

I wonder whether the high st retailers are worried about losing through the door sales to their websites (if they had a proper ecommerce set up) thus endangering their high st presence and consequently their brand?

Surely it can’t be because they’ve never thought of having a shop on line. Even if some retailers sold a couple of their ranges on line, not necessarily the whole stock – for example – school wear. Who likes dragging a moaning kid to buy their uniforms around the shops?!

I bought my son’s uniform online from the blessed M&S.