November 3, 2009
Its Official: Facebook confirms that Americans hate Mondays
Almost every status update on Facebook can be interpreted as an indication of happiness (or otherwise) of the user. Since Facebook has over 300 million users and 40 million status updates, there’s a whole load of data about people’s wellbeing.
As part of a new prototype application called Gross National Happiness, Facebook engineers have tried to aggregate this data in order to gauge national happiness in the US.
As reported over on TechCrunch, here’s how the application’s developers describe it:
“…Grouped together, the status updates of millions of Facebook users from every demographic in the nation can work together to say something about how we as a nation are doing. Measuring how well-off, happy or satisfied with life the citizens of a nation are is part of the Gross National Happiness movement. This graph represents how “happy” the nation is doing from day to day, by looking at how many positive and negative words people are using when they update their status: When people are using more positive words (or fewer negative words) in their status updates than usual, that day is happier than usual!”
Here’s a screen grab from the graph that shows the peaks and troughs of happiness.
It’s possible to alter the view by using the slide bar along the bottom, By dragging it sideways you can see how happiness changes from hour to hour.
So what’s the big takeaway? Well perhaps unsurprisingly, happiness is lowest on Mondays and it then climbs throughout the week, peaking at the end of the weekend. Public holidays also generate large peaks.
For this year there is a drop around the start of June, which TechCrunch interprets as being associated with the death of Michael Jackson. Well, I know it almost took down the Internet, but that seems a bit extreme!
Have a look at the Gross National Happiness and let us know what you think!




















Hi Alison,
Interesting thought - a product that’s aimed at people who are sad!
What’s that? Chocolate? Lottery ticket?
Would love to be in the meeting as they briefed their advertising agency on target markets :-)
Ken
Comment by admin — November 5, 2009 @ 12:05 pm
hmmmm - my happiness status has been sitting at happy for months, simply because I don’t go there much.
It might seem a bit strange to be interested in these statistics, but I guess that you could capitalise on them, depending on what your business is, by promoting your goods/services on appropriate days.
So, if the majority of Facebook users feel a bit low on a Monday, if your product is cheerful, fun, uplifting etc - you might get a better uptake if you can promote it on a day where people are looking for something to lighten the gloom?
Ali x
Comment by Alison Cross — November 5, 2009 @ 12:06 pm