Comments on: MPs’ expense scandal: Bad for Parliament, good for The Telegraph http://www.webeden.co.uk/blog/latest-news/mps-expense-scandal-bad-for-parliament-good-for-the-telegraph/ Latest news from Webeden Sat, 11 Feb 2012 11:46:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: admin http://www.webeden.co.uk/blog/latest-news/mps-expense-scandal-bad-for-parliament-good-for-the-telegraph/#comment-1816 admin Tue, 16 Jun 2009 13:44:45 +0000 http://www.webeden.co.uk/blog/?p=729#comment-1816 The telegraph website has always been quite good, and maybe this MPs expenses traffic will die down, but a few people who would have never looked at telegraph.co.uk will now have done so. And some of them will stick around because they like the look, feel and other content. I think there is brand loyalty, but not as much as in the offline world. Its too easy to switch. Of course that's Google's biggest fear! Ken The telegraph website has always been quite good, and maybe this MPs expenses traffic will die down, but a few people who would have never looked at telegraph.co.uk will now have done so. And some of them will stick around because they like the look, feel and other content.

I think there is brand loyalty, but not as much as in the offline world. Its too easy to switch. Of course that’s Google’s biggest fear!

Ken

]]> By: Alison Cross http://www.webeden.co.uk/blog/latest-news/mps-expense-scandal-bad-for-parliament-good-for-the-telegraph/#comment-1686 Alison Cross Thu, 04 Jun 2009 12:15:45 +0000 http://www.webeden.co.uk/blog/?p=729#comment-1686 Once the mps thing dies down, surely things will revert to the previous state? Are people really brand loyal on the internet? I don't think so. I'll go anywhere where the story is given in full :-) AX Once the mps thing dies down, surely things will revert to the previous state?

Are people really brand loyal on the internet? I don’t think so. I’ll go anywhere where the story is given in full :-)

AX

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