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June 10th, 2010

Google homepage has gone all ‘Bing’

Have you seen the Google homepage today? If you go to the ‘Classic’, it looks a bit like this:

What’s that all about? Last year Google redesigned their homepage to make it totally minimalist. The idea was to remove any distractions in order to boost searches, since Google doesn’t make money until you start searching.

Making in Personal

This, apparently, is to make it all be a little bit more personal. Whether you believe that works or not, there’s no doubt that Google will have carried out lots of testing before going live with this.

Going all Bing

Of course, it also means that for once Google is copying Microsoft. Bing launched with a stunning background image; Google has decided that’s a pretty good idea.

What do you think of the redesign? Leave us a comment below.

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