Just as a matter of interest, in conjunction with Ken’s post, this is where you can use Twitter brilliantly. If someone says, for example, Apple are rubbish (which they’re not btw!) , you can bet your bottom dollar that Apple will be straight into their timeline with an offer to help solve the problem.

This willingness to handle one’s detractors in public is one of the brilliant transparent pluses for Twitter. I’d be much happier about visiting a company that is willing to hold up its hands and say, you know what, yes, we screwed up there – let’s make it better for you.

Hope this posting doesn’t muck up your part 2 – if it does, please delete it, Ken :-)

AX