With a bank holiday approaching, there’s a lot of weather related chatter going on.  In the office we’ve been talking about stuff like how busy the campsites are, and how choked the roads will become. But as we’ve mentioned before, the weather has a big impact on the sort of things people search for online.

There is of course the obvious stuff: bad weather brings about a surge in searches for weather websites, as Brits look for a break in the clouds.

But also there is the range of activities that warmer weather brings with it. If search engines are anything to go by, the first thing on people’s minds when the sun comes out is the garden. The Hitwise ‘Hot Consumer Electronics List’ shows that garden related search queries have trebled over the last few weeks.

Here’s the top 10:

1  black and decker
2. lawn mowers
3. flymo
4. black & decker
5. petrol lawn mowers
6. petrol lawnmowers
7. petrol lawn mower
8. cheap garden furniture
9. lawnmower
10. lawnmowers

Of course the take away point if you’re selling any garden or weather related equipment is to have a list of keywords sorted out well in advance of this surge. You need to make sure your website is ranking well in the Search Engine Results Page (SERPS) for your important keywords – follow our search engine optimisation guide for the best advice. But owing to the length of time Google takes to crawl changes on your site, its best to make sure you’ re working on your SEO programme through the winter, so that come springtime you’re ready to take advantage.

For those of us not selling this stuff; is there a weather or summer related angle you could give to your site? For example, if you run a B&B take the opportunity to add in a page about the weather in the local area, and optimise that page for local weather keywords. You might well be able to pick up some extra traffic.

Have any of you taken advantage of weather related searches to boost traffic to your site? Leave us a comment below.