When you are a website builder, its important to understand how people are using your website. You need to know how many people are on your website; which pages they’re looking at; where they’ve arrived from; and how long they stay. Understanding these will help you improve your website, and add more content that you know your visitors like.

All these questions can be answered by installing Google analytics on your website. Last week we showed you how to set up Google analytics on your website. This time around we’re going to take you through all the basics to help you navigate around the interface.

Have a go and let us know what you find out.